4eyes Marketing is a blog with an emphasis on data driven and revenue focused b2b marketing best practices.
Today’s modern marketing environment requires companies to combine current best practices with data driven processes designed to hit revenue objectives.
Marketing has historically been looked upon as the creative wing within an organization. They plan events and create neat collateral. They present on numbers such as search traffic and leads generated. However, rarely can they report their direct impact on revenue.
That is the foundation for which 4eyes Marketing was founded. We are analytics, we love numbers and believe marketing is a science. Some may even call us marketing nerds, which is fine because marketing is being taken over by nerds.
Marketing should own the revenue goals within your organization. They should set the course and steer the ship.